The Best Web3 SEO Agencies

June 25, 2024

SEO in web3 differs from many other industries. Whilst many other vertices use their websites to sell products or services, the requirement for web3 websites can include app downloads, investor interest or brand awareness of their token or platform. However, just because the use is different, it doesn’t make it any less crucial for projects aiming to enhance their digital presence, attract organic traffic, and foster community engagement. The unique challenges of web3 demand specialized expertise in SEO to ensure projects are easily discoverable and can thrive in a decentralized ecosystem. Here, we explore some of the best web3 SEO agencies globally, recognized for their innovative strategies and successful track records.

What is SEO?

Search Engine Optimization (SEO) is the practice of enhancing a website's visibility on search engine results pages through various strategies and techniques. White-hat techniques involve optimizing content, technical setup, and overall site architecture to make the site more attractive to search engines. Effective SEO increases organic traffic by ensuring that the site appears higher in relevant search queries. Key elements of SEO include keyword research, on-page optimization, creating high-quality content, improving site speed and mobile-friendliness, and acquiring backlinks from reputable sources. 

Why is it important to use White-hat techniques?

Using white hat SEO techniques is crucial because they align with search engine guidelines and focus on providing a positive user experience rather than trying to trick the Google algorithm. White hat methods include creating high-quality content, optimizing website structure, conducting ethical link-building, and ensuring mobile-friendliness. These practices help build sustainable, long-term growth in organic traffic, as they are less likely to incur penalties from search engines. By adhering to white hat SEO, websites maintain their credibility and avoid the risks associated with black hat techniques, such as getting banned or significantly downgraded in search results.

List of The Best Web3 SEO Agencies

1. Luna PR

Overview: Based in Dubai with offices in the U.S. and Singapore, Luna PR is a leading public relations and marketing agency specializing in blockchain and cryptocurrency sectors. Established in 2017, Luna PR offers a broad range of services, including public relations, influencer marketing, social media management, and SEO. They are recognized for their innovative approach and deep industry understanding, helping clients craft compelling narratives that resonate with both industry experts and the general public.


  • Comprehensive Services: Luna PR provides a full suite of services from SEO and website development to branding, social media and PR, ensuring a well-rounded marketing strategy. They also offer advisory services, community management and tokenization launch strategies. 
  • Global Reach: With a strong presence in multiple regions, Luna PR secures extensive media coverage for its clients.
  • Client Portfolio: The agency boasts an impressive list of clients, including Huobi, NEO, OKX, Cardano, and Binance.

Client Impact: Luna PR’s SEO services help web3 companies improve their website performance, delivering tangible results for every project. Their Dubai-based, in-house team manages technical SEO, website development, content strategy, keyword research, and customer journey amongst other services. Combined with their strategic approach to public relations and marketing helps businesses establish a strong brand presence and effectively communicate their value propositions to a global audience​

2. Incredo

Overview: Incredo is an inbound marketing agency known for its robust SEO services, including technical SEO audits, on-page optimization, and link-building strategies. They emphasize a holistic approach to digital marketing, integrating SEO with content marketing to boost overall effectiveness.


  • Technical Expertise: Their focus on technical SEO and conversion rate optimization helps in creating a strong foundation for search visibility.
  • Holistic Approach: Incredo combines SEO with content marketing to enhance overall digital marketing effectiveness.

Client Impact: Incredo’s technical SEO services help businesses improve their website performance, making it easier for search engines to crawl and index their sites. Their on-page optimization and link-building strategies drive organic traffic, leading to higher search rankings and increased visibility. This comprehensive approach ensures that businesses not only attract visitors but also convert them into customers.

3. Web3

Overview: Web3 is an SEO and digital marketing agency tailored for blockchain and crypto projects. They specialize in keyword research, backlink building, and on-page SEO. Their industry-specific knowledge enables them to address the unique challenges faced by Web3 companies.


  • Industry Focus: Web3’s specialization in blockchain-specific SEO challenges ensures targeted and effective optimization.
  • Result-driven: They offer tailored SEO campaigns that address the unique needs of web3 companies.

Client Impact: Web3’s deep industry expertise provides targeted solutions for enhancing its online presence. Their keyword research and backlink-building strategies help businesses rank for relevant terms, driving qualified traffic to their sites. By optimizing on-page elements, web3 ensures that sites are user-friendly and meet search engine criteria, resulting in better rankings and increased visibility​. 

4. Coinbound

Overview: Coinbound specializes in SEO and marketing for cryptocurrency and blockchain companies. Their services include on-page SEO, off-page SEO, and influencer marketing. Coinbound leverages its strong network within the crypto community to enhance clients’ visibility and credibility.


  • Influencer Network: Coinbound’s strong connections with crypto influencers provide an edge in off-page SEO and authority building.
  • Comprehensive Services: They cover a wide range of marketing needs, from SEO to social media management.

Client Impact: Coinbound’s influencer marketing and off-page SEO strategies effectively enhance authority and backlinks. Their on-page optimization ensures that client websites are not only search engine friendly but also user-friendly. This multi-faceted approach helps businesses achieve higher search rankings, increased traffic, and stronger online reputations​. 

5. Nuoptima

Overview: Nuoptima is a data-driven SEO agency focusing on continuous optimization for web3 companies. They offer comprehensive SEO audits, content creation, and backlink building. Their strategies are designed to keep clients ahead of the competition through ongoing improvements.


  • Data-Driven Approach: Nuoptima’s reliance on data ensures precise and effective SEO strategies.
  • Continuous Optimization: Their ongoing optimization efforts keep businesses ahead of the competition.

Client Impact: Nuoptima’s data-driven and continuous optimization techniques ensure ongoing improvements in search visibility. Their SEO audits and backlink building strategies help businesses identify growth opportunities and build a strong online presence. By creating high-quality content, Nuoptima also drives engagement and supports overall marketing goals​. 

Each of these agencies brings unique strengths to the table, offering specialized services that cater to the specific needs of web3 and blockchain businesses. By leveraging the unique capabilities of these agencies, businesses can achieve a robust and comprehensive digital marketing strategy that drives growth and enhances online visibility in the dynamic web3 space.